Ecompany

Is your public relations campaign getting the results you want? If you're still counting on traditional press releases to spread the word about your business, the answer is probably no. There's only a small amount of space available in traditional media, and there's tremendous competition for that coverage. The Internet provides a host of tools that let you have direct contact with customers and potential customers yet most businesses are still ignoring them. There's more to media than the ...
Read the rest of this entry »

Chances are if you're reading this article you are interested in MLM, or network marketing. With the growth of the internet, and people looking to earn some extra money from home, the appeal of an MLM side business has grown over the last decade. Think how convenient it is, you can do it from home in your spare time, you probably already have all the tools you need (e.g.: computer, fax, internet), and you don't have to hire any employees, pay a franchise fee, or even stockpile ...
Read the rest of this entry »

If I've said it once I've said it a million times....when looking for a business for God's sake PLEASE do your homework. Part of that due diligence means you must learn as much as possible about the company (or companies) you're looking at. One very nice resource to help you do this is the MLM Company Directory at MLM.com. You'll find information on commission plan, sales method, product, their stock symbol and market reports if they are a public company, an expanded company description, any ...
Read the rest of this entry »

Network marketing or MLM are widely viewed as scams and pyramid schemes. While for many so called oportunities this is true. Don't be too quick to judge true valuable programs that can put money in your pocket and even make your financial dreams come true. Many of your freinds and relatives will tell you that these programs don't work and you are wasting your time and money. But why wouldn't they - You are excited about the program you are promoting and talk about it all the time. To a point ...
Read the rest of this entry »

In recent years, with the growth of the Internet and it's lightening fast communications ability, more and more MLM companies are staking their claims of an Internet presence. The more reputable companies offer their distributors what's called a replicated webiste. This website usually offer the distributor on-line order processing, real time tracking and for some a virtual office from which the distributor can track their genealogy and conduct a host of other business ...
Read the rest of this entry »

What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like 3R's. I would strongly advise you to use this as a template for the products and services that you sell. All companies are set up with one key goal in mind - to ...
Read the rest of this entry »

While doing some Web strategy consulting work recently for a large office products company, I evaluated several competitors' Web sites. One site -- Avery.com -- stood out not only as the best in the industry, but as an example of creativity and utility uncommon in any industry. Another competitor -- MeadWestvaco -- unfortunately for them, served as a prime counter-example (or perhaps an example of how to do almost everything wrong). I have no association with either of these companies, and my ...
Read the rest of this entry »

Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they'll be more than happy to explain how you can make sure your company's name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day. It's just a simple matter of money - lots of money. Spend enough, and at some conferences, you can get a seat on the event planning committee. Is all that cash worth it? How do you ...
Read the rest of this entry »

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besides the graphic ...
Read the rest of this entry »

Value chain analysis The value chain analysis consists of the following components arranged in sequence: artists and repertoire development, recording, manufacturing, marketing, distribution and finally retail. Such chains as manufacture, recording and retail are very often outsourced, even by the Great Five (Warner Music group, EMI Recorded Music, Universal, BMG Entertainment and Sony Music Group). A thorough analysis and review of CCM's operations has been completed by reviewing the current ...
Read the rest of this entry »